Latest News from Proforma.

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Video Production

What type of video works best for your project?

When we sit down with clients to talk about a video project, they typically already understand the need for video as part of their online presence. Few businesses, however, are aware of the different kinds of videos we can produce and how different types work best to meet different goals. We’ve put together this overview […]

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Recent news from Proforma Blog:

    Mindfulness for Mental Health

    April 18, 2019

    About a year ago, an article written by Kevin Love, professional basketball player for the Cleveland Cavaliers, brought attention to the stigma that surrounds mental health, specifically in male athletes, but at the end of the article, the power forward reminds us that “mental health isn’t just an athlete thing. What you do for a...…

    The Pricing is Right!

    April 16, 2019

    It is no surprise that the price of a product can drives its popularity. However, pricing can also lead to positioning that can win more meaningful sales. What does this mean? Placement and Pricing When an average customer goes to the grocery store to buy a staple like milk, he typically will walk to the...…

    Be a Friend to the Environment with Eco-Friendly Products

    April 11, 2019

    Earth Day began in 1970 as a modern environmental movement to promote the preservation of the environment by fighting pollution, oil spills, toxic dumps and more. Since then, it has morphed into a global celebration for all things eco-friendly. Promotional product distributors, manufacturers and vendors can all do our part! And since 1 in 3...…

    Spice It Up! Add Your Brand to Food Gifts

    April 9, 2019

    Whether it’s an office luncheon or an impromptu get-together with friends, gourmet food gifts and entertainment sets make a great gift. By adding personalization to these products, your brand will be the talk of the party. Keep reading for top food and entertainment picks from Proforma Supplier Partners. Gourmet Food Gifts Please the whole party...…


    April 5, 2019

    No matter where you are in this business, how much you have accomplished or what level of success you have achieved, there is always a next level. Many of you reading this may have the mental scars and bruises to show for your hard work. For some, those scars and bruises may be piling up...…

    Three Tips for Working with a Remote Team

    April 4, 2019

    Technology makes it possible to plug in from anywhere, but it can be hard to create a collaborative environment when working with a remote team. When the people you work with most often don’t share a physical space, effective communication and organization become key. Here are three tips to help overcome the challenges of working...…

    The Top Health and Wellness Promo Product Giveaways

    April 2, 2019

    Health and wellness promotional products will keep your brand healthy. People want these items and continue to use them on a daily basis. Beyond showcasing your brand effectively, they are also practical for the recipient. And that brand awareness will pay off for your company. Proforma picked out some essential health and wellness promo products...…

    Position Yourself for Success with Direct Mail Campaigns

    March 28, 2019

    Designed to generate new business, direct mail prospecting campaigns are essential when creating a comprehensive marking plan. Personal and customized, direct mail campaigns are an ideal marketing touch to deliver your message while offering a sample of your work. With numerous email and social media campaigns available, direct mail prospecting campaigns stand out, making it...…

    Fetch New Business with Promotional Pet Products

    March 26, 2019

    As winter changes to spring, people start to emerge from their abodes and get outside more to enjoy the warmer, sunnier, longer days. And that often means bringing along their favorite animal companion! As people are spending more time with their pets and taking them along on adventures, it means they are spending more money...…

    The Creative Process Leads to Innovation in Business

    March 21, 2019

    Creativity, artistic vision, left brain phenomenon … how intriguing. It may seem as if a privileged few have natural talent, others not so much. However, with a little insight and experimentation anyone determined enough to try can discover new vistas employed in the creative process. For example, a cook may be limited by what’s currently...…

    Easy Design Tips to Refresh Your Brand This Spring

    March 19, 2019

    It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you...…

    Effective Communication: Say What You Mean, Mean What You Say

    March 14, 2019

    One of the most common “easier said than done” scenarios that I’m sure many of us face on a regular, if not daily, basis is that of simple communication. It’s almost funny to think how often it happens that we find ourselves in a situation where we have a clear message in mind, and when...…