Latest News from Proforma.

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Video Production

What type of video works best for your project?

When we sit down with clients to talk about a video project, they typically already understand the need for video as part of their online presence. Few businesses, however, are aware of the different kinds of videos we can produce and how different types work best to meet different goals. We’ve put together this overview […]

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Recent news from Proforma Blog:

    Or Are You a Moron?

    September 18, 2018

    Sometimes in sales we need to sort out those who are truly interested and qualified from those who are just wasting our time.  They aren’t necessarily bad people. Perhaps they just don’t know how to say “no” or how to be fully candid. After 40 years in sales, I have developed a method of sorting...…

    “Why do you Need to Study How to Communicate?”

    September 13, 2018

    As a student studying Communications, one of my biggest pet peeves is people who don’t see the value in what I’m studying. Many communications students have heard it, “Why do you need to study how to communicate? What are you going to do with that?” There are schools, jobs, departments even companies and industries dedicated...…

    Pets and Printers

    September 11, 2018

    Ask anyone about their pet and they will go into extensive detail about how their pet is the absolute best…wait long enough and they will inevitably show you an adorable slideshow of pictures. Now-a-days it’s hard to find anyone who doesn’t love pets, especially dogs. Even those who have allergies still admire dogs and long...…

    White Space Does Not Equal Wasted Space

    September 6, 2018

    Not everyone has an eye for design and not everyone has a design team available to them. If you follow this one simple tip, you will have your ads looking like masterpieces in no time! PRO TIP: EMBRACE THE WHITE SPACE Yes you read that correctly, don’t be afraid to embrace white space when designing....…

    Why Airplanes Fly and Most People Don’t

    September 4, 2018

    It never ceases to amaze me that airplanes can fly.  These big, heavy metal bodies loaded down with lots of people and baggage are able to take off and fly through the sky. Airplanes are able to fly because they are propelled to move forward and their fast forward motion combined with air coming off...…

    New Ideas for Old Content

    August 30, 2018

    Being given the task of re-purposing content can seem daunting. How do you take a perfectly good idea and change it while maintaining its effectiveness? Content re-purposing reminds me of a research project; taking someone else’s perfectly good findings and rewording or elaborating on them so that it’s original. Re-purposing content is similar in that...…

    Improve Health with Promotional Products

    August 28, 2018

    When you want to treat your staff or clientele right and really have an impact on their life, give them branded merchandise that can improve their physical or mental health. Here is a roundup of four categories for sharing healthy living logo products: Exercise Equipment: There are a slew of healthy promotional products to help...…

    And the beat goes on!

    August 23, 2018

    Summer is running away from us at the speed of lighting with more than half the year behind us. Most likely all those ambitious goals we laid out at the beginning of the year are still likely haunting us as the beat of time goes on and we head into fall.  We jump into the...…

    Be Kind to Humankind Week

    August 21, 2018

    Next week, August 26th through August 31st, is Be Kind to Humankind Week. Most of my blogs are about creating success… creating wealth. But success and wealth are about much more than money. The site for Be Kind to Humankind Week ( states that it is an annual celebration of kindness that is recognized globally during...…

    Personal Bubbles

    August 16, 2018

    It’s easy to get lost in the routines of our own little personal bubbles of life.  Many of the little things each of us do on a day-to-day basis, everything from having a certain radio station to listen to while making breakfast or a rhythm that is tapped out with a pencil while trying to...…

    Why Volunteering is Good for Business

    August 14, 2018

    We all say it, “I’m too busy for that,” or “It’s been a crazy week, I haven’t had a minute to myself.” Trust me, as a recent college graduate I’ve said these sentences more than I’d like to admit. Which is why I think it’s so difficult for people to find the energy and time...…


    August 9, 2018

    I started Proforma.  I grew Proforma.  But the story of Proforma’s success must be shared with many people that mentored me over the years. Do you have a mentor? Do you have anyone that has been over the speed bumps you are going through and the speed bumps that lie ahead of you? Fortunately, I...…