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Video Production

What type of video works best for your project?

When we sit down with clients to talk about a video project, they typically already understand the need for video as part of their online presence. Few businesses, however, are aware of the different kinds of videos we can produce and how different types work best to meet different goals. We’ve put together this overview […]

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Recent news from Proforma Blog:

    Rogue Spending

    November 15, 2018

    Abstract Do you know how much your organization spends on branded merchandise? You’re not alone if you don’t. “Branded merchandise” includes anything from company uniforms, giveaways, writing instruments, awards and any other logoed items you may have or use, which help to build your corporate brand’s awareness! Regardless of your company, you have at least:...…

    I Love You!

    November 13, 2018

    My blog is titled Million Dollar Mindset and many times I write about ideas to help my readers make more money. But having a million dollar mindset is about much more than just money. Let’s face it, we all know some very wealthy people who don’t seem very happy, right? Clearly money isn’t the only...…

    SEO Simplified

    November 8, 2018

    Search Engine Optimization (SEO) is a tool that attempts to improve rankings and visibility for non-paid search engine results. SEO is something new to me, and at first the concept seemed difficult to understand, but luckily it can be broken down to be pretty simple by websites like WordPress.com. WordPress uses a plugin called Yoast...…

    Your Guide To Creating Multi-Sensory Brand Experiences

    November 6, 2018

    Let’s say you are looking for a hotel online and while clicking around you see an enticing web banner for the Westin hotel. You click through and after scrolling through amenities and pictures, you book your stay. Months later, when you arrive there is a welcome kit that includes a Westin branded lavender essential oils...…

    Honesty is the best policy. Your mother was right.

    November 1, 2018

    The manufacturing process is often much more complex than an end user would ever dream.  If you’ve seen photographs of a shipyard full of containers, or watched a port where one of those huge vessels unloads them, you were likely in awe.  Now if that scene is somewhere between an Indonesian farmer harvesting silk, an...…

    Productivity Hacks To Make You More Effective At The Office

    October 30, 2018

    We all could use more time in a day, but the stark reality for most of us is that life is only speeding up and becoming even more hectic as technology propels us forward, especially in business and office environments. Truth be told, we were sold a bill of goods about how technology was going...…

    Perspective is Everything

    October 25, 2018

    No matter what we do as individuals, I think it is safe to say that sometimes in life, it just doesn’t go as planned. Whether it’s a project at work, a personal goal, a planned event, etc. We can put in the endless work hours to think we have everything finalized and prepared down to...…

    Does Your Brand Suck?

    October 23, 2018

    I believe that many businesses have brands that suck. I mean, suck away opportunities for sales and profits! Let me explain. First, there are many companies out there with brand names that only indicate they sell printing or promotional products. Names like, City Printing Company or Peoria Promotional Products, LLC. These names suggest the company...…

    What Design Questions Should I Ask my Client?

    October 18, 2018

    “It’s not what you want, but what you need.” While growing up, I’m sure that you’ve heard your parents explain to you the difference between wanting something and actually needing something. It’s an idea that most of us usually frown upon because it has us walking away from something we may have intended to enjoy,...…

    4 Quick Tips to Improve Your Punctuality

    October 16, 2018

    If you’re on time, you’re late. We’ve all heard this saying before – from a coach, professor, boss or relative. You may hate it, but it’s absolutely true… I love punctuality. Growing up, it was expected not suggested, and because of that I’m almost NEVER late. Whether it’s to work, a gathering or even just...…

    Rewarding and Recognizing Employees

    October 11, 2018

    A job well done, a goal accomplished, a milestone reached, sales record, years of service, volunteer appreciation, donor recognition… The reasons behind rewarding and recognizing people within your company or organization are as varied as the awards themselves.  However, the reason behind the act of the recognition remains the same- to show the recipient they...…

    Fail More

    October 9, 2018

    No matter what you think about Amazon, you have to admire its founder Jeff Bezos. He has become the wealthiest person in modern history. Here’s what he says about failure: “He says nine times out of ten, you’re going to fail. But every once in a while, you’ll hit a home run that in business...…