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Video Production

What type of video works best for your project?

When we sit down with clients to talk about a video project, they typically already understand the need for video as part of their online presence. Few businesses, however, are aware of the different kinds of videos we can produce and how different types work best to meet different goals. We’ve put together this overview […]

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Recent news from Proforma Blog:

    Health and Fitness on Track to be a Top Trend in 2019

    January 15, 2019

    If you believe the numbers, people are paying more attention to their health and fitness, especially this time of year. According to Statista, more than 170 million people globally have memberships to a gym or health club, with 55 million of those being in the United States. That is a big number, and it can...…

    The Cockatoo Customer – Dealing with a Difficult Customer

    January 10, 2019

    This month, we welcomed a new addition to our family in the form of a baby cockatoo. She’s chatty, she’s extremely affectionate, she loves to dance and sing, and she will do just about anything for a handful of peanuts. Most of the time, she’s just about as silly and adorable as it gets – with...…

    Get Rid Of Your But…

    January 9, 2019

    It’s a new year with new opportunities to make 2019 your most successful year yet – and the first step is to get rid of the ‘but’ in your vocabulary and stop making excuses. Many times I find people give excuses without evening knowing it by making statements such as, “Last year my goal was...…

    The Journey of Every Career

    January 8, 2019

    Within the first couple of positions in my career, I learned that handing in your resignation brings on a different feelings and reactions. Some were bittersweet and sad, rewarding and satisfying or, in the worst cases, just downright scary.  Each holds a different reason behind why you’ve come to the conclusion, but interesting enough, they...…

    Coffee: More than Just a Drink

    January 3, 2019

    Whether it’s iced, black, light and sweet, an Americano or cold brew, coffee comes in many shapes and sizes. Some of us drink it to wake up in the morning, others do for its taste. What you may have not known is that it has a multitude of benefits for productivity and focus which can...…

    The Top 5 Marketing Lessons Learned in 2018

    December 27, 2018

    Marketing may continue to change and evolve, but by focusing on the marketing lessons learned in 2018, you can use that information to form your 2019 marketing plan.

    The Importance of Customer Business Reviews

    December 20, 2018

    It’s safe to say that most business professionals should know about Customer Business Reviews. Whether you know a little about what it is or the benefits of doing it, Customer Business Reviews will form the foundation of your business relationships and help position you as a trusted business advisor and valued partner to your customers. What...…

    Get Your New Year Off to a SMART Start

    December 18, 2018

    Whether it’s getting in shape or growing your business, setting a New Year’s resolution is one thing, but fully committing yourself to achieving it is another. In almost all of my classes this semester, we have discussed the importance of creating SMART goals and objectives for campaigns and events. However, the use of SMART goals...…

    How to Make Your Business Card Stand Out

    December 13, 2018

    Business cards tend to pile up in our wallets, on our desks and in our bags. Oftentimes, we don’t look back at our collection, but what if there was one in your stack that really stuck out to you? Perhaps, you would take a second glance. Maybe that second glance would convince you to reach...…

    Account Analysis Part 1: Internal

    December 11, 2018

    It’s that time of year again when business folks start to think about New Year goals, resolutions and planning. This year I’m suggesting you add another topic to the mix—internal and external account analysis. Let’s start with the importance of internal account analysis. If you have been in this business more than a few years,...…

    Tips for Celebrating Festivus at Work

    December 6, 2018

    With December 23 fast-approaching, it’s time to get serious about your plans for FestivusTM. Don’t be distracted by bright lights, shiny tinsel, and the same three snowman songs looping on the overhead speakers. FestivusTM requires focus. Here are some tips for buckling down and making it the most productive one yet. Airing of Grievances Chances...…

    Top 3 Media Gift Ideas

    December 4, 2018

    The holidays are right around the corner, and for those of you working in the marketing or public relations industry, now is the time for you to start thinking about media gift ideas for the friendly reporters in your life. And if you’re not, remember that reporters are people too and all people love gifts....…