Latest News from Proforma.

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Video Production

What type of video works best for your project?

When we sit down with clients to talk about a video project, they typically already understand the need for video as part of their online presence. Few businesses, however, are aware of the different kinds of videos we can produce and how different types work best to meet different goals. We’ve put together this overview […]

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Recent news from Proforma Blog:

    Staying Empathetic in the Business World

    September 19, 2019

    The fact of the matter is that each of us lives inside our own little isolated bubble.  No matter how much socialization and interaction we have with those around us, our peers and coworkers and even our families, one thing remains set apart – our perception of the world.  At the end of the day,...…

    The Importance of Brainstorming

    September 17, 2019

    You know the old saying, “Two heads are better than one”? While it’s true in most areas of life, it’s especially true in marketing; a field where you constantly need to be thinking of innovative ways to adapt to new technology and changing consumer tastes. These problems require a whole lot of creativity to solve...…

    Hustle Builds Muscle

    September 16, 2019

    We all know that the best way to build muscle is through resistance training. Resistance training is a form of exercise using weights, rubber bands or your own bodyweight to provide resistance to various muscles. This resistance causes the muscle to strain or fail which forces it to grow stronger over time.  That’s about the...…

    5 Ways to Leave an Impression at Your Next Networking Event

    September 12, 2019

    We’ve all been there. Scanning the room with wide-eyes, nervously fidgeting with your shirt sleeve and taking in a room full of professionals donning name tags, unsure of where to even begin. According to a global survey conducted by LinkedIn, 85% of professionals consider networking important to career success, while one-third of professionals still struggle...…

    Break Free from e-Stereotypes

    September 10, 2019

    Before the dawn of man… (the early ’90s) I remember when I got my first e-mail address. It was through my college back in the early days of the “information superhighway”. My address was “s” (for student) and then my student number followed by “”. (Go Penguins!) E-mail was relatively new and I remember explaining...…

    Trust Your Intuition

    September 9, 2019

    Most of us business people have great ideas from time to time. The typical response to our good ideas is to seek lots of affirmation. In the pursuit of affirmation, business people reach out to their friends to get feedback. There are two big problems with this. First, your friends don’t understand your business very well and...…

    You Are a Leaky Bucket

    September 3, 2019

    When it comes to motivation, we are all “leaky buckets.” We have all had the experience of hearing an awesome motivational speaker who inspires us to commit to change and get ready to take our success to the next level. However, we have also all experienced that motivation and commitment dissipate within a few weeks....…

    How to Tackle Business Writing with Confidence

    August 29, 2019

    Business writing isn’t everyone’s favorite thing to do. I’d even guess it’s on the shortlist of many people’s least favorite things to do. But at some point in your career, you’ll have to put together a report, multi-page memo, presentation or another piece of business writing. That’s why it’s imperative to have a strong foundation...…

    How to Make Social Media Your MVP

    August 27, 2019

    If you own your own business in 2019, you’ve been told more times than you can count that social media is paramount to your success. Although this is true, having an online presence isn’t just about boosting your brand awareness anymore. If you aren’t leveraging your social media as a customer support channel and source...…

    Back to School

    August 26, 2019

    If you are a parent or if you are on social media, you know that it’s back to school time. Children and young adults are busy getting their class schedules, books and school supplies to prepare for another year of learning and growth. What a great time for us industry professionals to think about “going...…

    Picking the Perfect Font

    August 22, 2019

    We see hundreds of different fonts every day. They’re in advertisements, emails, magazines and anything else containing written words. But unless you’re a typographer or graphic designer, you probably don’t know the different classifications of fonts or when to use one over the other. In this blog, we’ll explore the four main types of fonts...…

    Don’t Forget About the Baby Boomers!

    August 20, 2019

    Earlier this year, The Pew Research Center estimated that Millennials now outnumber Baby Boomers 73 million to 72. While this means that Millennials are now the largest generation in America, it reveals something else that many people miss. There are still a huge number of Baby Boomers out there! They may not be the largest...…