Blog

Latest News from Proforma.

Latest News

Video Production

What type of video works best for your project?

When we sit down with clients to talk about a video project, they typically already understand the need for video as part of their online presence. Few businesses, however, are aware of the different kinds of videos we can produce and how different types work best to meet different goals. We’ve put together this overview […]

View More

Recent news from Proforma Blog:

    Creating the Perfect Kit

    July 3, 2020

    Over the past few months, the practice of “kitting” has become increasingly popular across a number of industries. As people continue to work from home, and events like graduations and tradeshows are pushed to a virtual format, companies and organizations are sending people custom packages or “kits” that include a variety of products as an……

    How Do People Feel About Your Website?

    June 26, 2020

    Studies show that it only takes .05 seconds for someone to form an opinion about your website and ultimately, your business. That’s why having a great online presence is so crucial to your business’s success. But how do you know if your website is doing well? Here are the three biggest questions your visitors will……

    Moving Up During Downtime

    June 16, 2020

    For many folks I have spoken with, COVID-19 has drastically changed not only their current situation but also their opportunities for the future. If you find yourself in a situation that may have a significant impact on your future, let me encourage you to spend some of your downtime to research your options to move up……

    You Don’t Need a Movie Studio to Create Great Video

    June 12, 2020

    This blog was originally published in February 2018 but has been updated with more recent content Video marketing has become such a powerful force in online marketing that it may be a good time to revisit your video marketing campaigns and determine if there are better ways to produce your videos and get better results.……

    Stop Having Excuses. Start Hustling

    June 2, 2020

    By now, we have heard more than enough of these words: COVID-19, Coronavirus, social distancing and many more. I will tell you one more word I have heard enough of: EXCUSES. I hear people blaming their low sales on the virus, on their customers being closed, on the fact they can’t make face-to-face sales calls and……

    It’s Time for Sustainability

    May 28, 2020

    Sustainability has never been more important for companies than right now. Customers are hyper-aware of the products they buy and are always looking to partner with brands that contribute something positive to our world. According to a study done by BusinessWire, “83% of consumers believe it’s important or extremely important for companies to design products……

    Re-Ignite Your Joy

    May 19, 2020

    Let’s face it, most folks have experienced some very tough times in their business and in their life over the last couple of months. Many have come face to face with some great loss – loss of sales, loss of income and loss of strategies that worked for years, even decades. Great loss creates grief……

    Eight Business Books You Should be Reading

    May 14, 2020

    As I’m writing this, it’s mid-May and like you, I’ve been living in quarantine for the better part of two months. Like me, I’m sure you’re looking for new ways to occupy your time when not working or spending time with your families/quarantine-mates. If you find yourself with some spare time, why not check out……

    Tips for More Effective Research

    May 7, 2020

    This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research  your audience itself, the……

    14 Ways To Make 14 Days At Home Work For You

    May 5, 2020

    So how is working from home going for you? If you’re like me, the new normal of staying inside all day, every day is both a dream come true (No long commute! More time with my wife!) and vaguely upsetting (How many days has it been? Do we have enough coffee to make it through?).……

    Pivot to Profit

    May 4, 2020

    We are all learning some new vocabulary during these times. Words like “shelter in place,” “social distancing” and “herd immunity.” Another word I strongly recommend people learn is PIVOT. Pivot simply means to “turn.” Many people reading this need to learn to pivot or turn. To pivot to new types of companies wide open for business.……

    Guide to Getting Press Coverage

    April 30, 2020

    This blog was originally published in December 2016 but has been updated to include new information. Getting press coverage as a small business owner is easier said than done. With news changing minute by minute, it’s difficult to find a publication to run your press release or story. So, we thought we’d share some tips……