Latest News from Proforma.

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Video Production

What type of video works best for your project?

When we sit down with clients to talk about a video project, they typically already understand the need for video as part of their online presence. Few businesses, however, are aware of the different kinds of videos we can produce and how different types work best to meet different goals. We’ve put together this overview […]

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Recent news from Proforma Blog:

    The Creative Process Leads to Innovation in Business

    March 21, 2019

    Creativity, artistic vision, left brain phenomenon … how intriguing. It may seem as if a privileged few have natural talent, others not so much. However, with a little insight and experimentation anyone determined enough to try can discover new vistas employed in the creative process. For example, a cook may be limited by what’s currently...…

    Easy Design Tips to Refresh Your Brand This Spring

    March 19, 2019

    It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you...…

    Effective Communication: Say What You Mean, Mean What You Say

    March 14, 2019

    One of the most common “easier said than done” scenarios that I’m sure many of us face on a regular, if not daily, basis is that of simple communication. It’s almost funny to think how often it happens that we find ourselves in a situation where we have a clear message in mind, and when...…

    5 Ways to Secure a New Account

    March 12, 2019

    Landing a new account is just the beginning. Keeping that business customer taken care of and satisfied is the key to building a solid relationship. But neither is easy and is often complex and time consuming. If you ever find yourself wondering why your close rate for new business is falling short of your goals...…

    How to Maintain Positive Energy in the Workplace

    March 7, 2019

    Did you have yet another slow start this Monday morning? It happens to the best of us, but that doesn’t mean it has to stop you from having a productive and energetic day once you arrive at the office. Here are a few tips on how to build and maintain positive energy throughout the day....…

    Determine Your Brand’s Target Audience

    March 5, 2019

    Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a...…

    Be a Memory Maker: Give Away an Experience

    February 28, 2019

    What constitutes a memory maker? This is something companies have to consider when meeting customers, clients, suppliers and even potential employees. Do they need something tangible like a pen, coffee cup or T-shirt to remember you? Some companies repeatedly distribute these types of products to remain visible and relevant in the minds of clients and...…

    Coffee and Rolls

    February 27, 2019

    What’s your reputation?  How can you fix or improve it fast? About 30 years ago, Proforma had a reputation problem. We had been in business for 10 years and the distributorship was growing fast along with our new franchise business model. Actually, our growth was a little too fast for our capital structure resulting in...…

    Spring Outerwear Styles to Pay Attention To

    February 26, 2019

    As the season begins to change, so will trends in apparel across the industry. Below are examples of trendy men’s and women’s spring outerwear pieces from some Proforma Supplier Partners to consider for high-end giveaways, employee apparel or client gifts this spring. Ladies Spring Outerwear The J. America Ladies’ Colorblock Cosmic Hood from alphabroder provides...…

    Use Printed Materials to Make Your Brand Shine

    February 25, 2019

    In the digital age, it is easy to discount printed materials. But don’t! There is a lot of power in print. From business cards and brochures to indoor signage and thank you cards, you can make a large impact on your customer or prospect by utilizing printed products that capture the eye. If your printed...…

    Make a Lasting Impression By Following These Top 3 Tradeshow Trends

    February 21, 2019

    Tradeshows are a wonderful way to connect with your peers, trusted Supplier Partners and, most importantly, your audience. With a sea of booths, how do you stand out and leaving a lasting impression? While creating a stunning booth is important, this year, consumers are looking for personal connections, cutting-edge information and comfort. Check out these top...…

    Are Problems Actually Opportunities?

    February 19, 2019

    Errors will occur. Take advantage of them by creating opportunities. Although buyers and sellers take great care to specify products being ordered, manufactured and shipped, any seasoned professional in this industry will agree there’s considerable room for error. Even when colors, sizes and relevant components of a product are checked again and again, mistakes happen....…